BS Battery Showcases Strength at AIMExpo 2025 in Las Vegas

February, 2025

BS Battery USA made a powerful statement at this year’s AIMExpo, North America’s premier powersports trade show, solidifying its strategic expansion into the North American market. Benjamin Sebban CEO, and the USA team, Frank, Phillip, and Angele, engaged extensively with dealers, OEMs, and industry professionals.

Held at the Las Vegas Convention Center, the AIMExpo 2025 proved to be a pivotal event for the powersports industry. Recognized as “North America’s Biggest Powersports Trade Show“, the event showcased an impressive lineup spanning 300,000 square feet, featuring over 400 exhibitors including more than 30 OEMs and distributors.

AIMExpo is the ultimate destination for anyone involved in the powersports industry as we enter the sales season,” noted Cinnamon Kernes, MIC’s Vice President of Market Expansion. The convention center was packed with the latest motorcycles, scooters, four-wheelers, and cutting-edge technology, cementing its status as a must-attend event for dealers, manufacturers, and media.

For BS Battery, the three-day event represented a critical opportunity to connect directly with key industry players and especially, explore new business opportunities across South and North America. The team’s efforts immediately paid off, generating significant interest and promising conversations with potential partners.

During the event, BS Battery introduced the U1-500 battery, positioned as the most powerful U1 SLA battery on the market. Specifically designed for SSV/ATV applications, this product quickly captured industry attention.

Preliminary feedback from the show indicates a clear success for BS Battery. The company received strong, enthusiastic responses from dealers and industry professionals, signaling growing interest and engagement with the brand. The team returns with substantial leads, concrete opportunities, and a clear roadmap for expansion.

Driven by strong market potential and a clear strategic vision, BS Battery is ready for more!

Catch our full AIMExpo 2025 recap