EICMA 2026: Making Life Easier for Every Rider

EICMA 2026 was once again a key event for BS Battery, bringing together our international distributors, partners and the global powersports community in Milan.

This year, our booth reflected the evolution of BS Battery through dedicated Racing, Urban, Off-Road, Adventure, Cruiser and Leisure universes, showcasing the diversity of our range and our expertise across powersports applications.

Making battery maintenance easier

Our goal remains simple: make battery maintenance as easy and accessible as possible for every rider.

At EICMA, we showcased several new products and optimizations designed around real motorcycle needs:

• 2-in-1 Cable Clamp Sets and cable extenders to make batteries easier to access, even in difficult-to-reach locations.
• Compact, easy-to-use boosters, including powerful 2,000A models and solutions featuring an integrated air inflator.
• Specific charging and starting accessories for different motorcycle requirements, including CAN BUS connectors for BMW, wiring harness connectors for MV Agusta, and dedicated 2,000A booster cables without clamps for big cruisers.

Together, these solutions allow us to go beyond the battery itself and provide riders with practical tools for everyday battery maintenance.

Helping riders find the right solution

Our expertise is also becoming digital. With the BS Battery Finder, riders can identify the right battery for their motorcycle or powersports vehicle in just a few clicks. At EICMA, we also introduced our new online chatbot, built exclusively around content and expertise from our product specialists. It helps users quickly find answers about our products, battery technologies, charging and maintenance.

Racing at the heart of BS Battery

Racing remains deeply rooted in our DNA.This year, visitors could discover Aprilia Racing’s 2026 MotoGP™ bike, alongside Fabio Quartararo’s helmet celebrating seven years of collaboration with BS Battery, reflecting our long-standing commitment to racing and our partnerships with teams and riders around the world. One ecosystem, built around riders.

Expanding our OEM presence

Our OEM activities continue to grow, with new collaborations involving major powersports brands.
These partnerships strengthen our presence beyond the aftermarket and demonstrate the growing recognition of BS Battery’s battery expertise among vehicle manufacturers.

From OEM partnerships and racing to batteries, chargers, boosters, accessories and digital tools, we continue to build a complete ecosystem around the rider. Our objective remains unchanged: provide the right battery for every powersports application while making battery selection, charging and maintenance easier for riders worldwide.’ Benjamin SEBBAN