The french powersport battery specialist made a strong impression at EICMA 2025, blending innovation, racing spirit, and premium brand experience.
BS BATTERY ACCELERATES ITS GLOBAL GROWTH ON EICMA!
Its 145 m² booth, inspired by racing and V-Twin / Café Racer universe, created a vibrant and welcoming atmosphere that showcased the brand’s energy and new products — welcoming partners from across the 80 countries where BS Battery is distributed.
BS BATTERY: A family-run company
Alain SEBBAN, Founder of BS BATTERY
Benjamin SEBBAN, CEO
MAX RANGE EXPANSION: POWER MEETS PERFORMANCE
EICMA 2025 marked the official extension of BS BATTERY’s MAX Range, with the introduction of the upgraded SLA MAX BGZ Series for high-premium V-twin motorcycles, and the new U1-500 and GR26-620 batteries designed for SSV/ATV/UTV riders.
Focused on services, the company has also expanded its maintenance solutions, introducing the Smart Charger BS30 MAX featuring a reconditioning function, CAN Bus mode, and power supply option, along with two new boosters — the Powerbox MAX (rated at 2000A) and the Powerbox AIR with an integrated air compressor — making it the ultimate toolkit for road trip enthusiasts and demanding professionals alike.
To highlight this segment’s premium focus, a stunning Indian Motorcycle “Top Fuel” took center stage at the booth.
RACING & FAN ENGAGEMENT
BS Battery booth also became a true racing hotspot throughout the week. The brand welcomed high-profile riders such as Mario Roman (Sherco), Roberto Garcia, Lucas Mahias, and Christophe Guyot (GMT94) — who met visitors, signed autographs, and shared their racing experiences.
A dedicated racing wall showcased exclusive GMT94 memorabilia, while a special Fabio Quartararo #20 corner displayed his helmet, boots, and racing gear.
One of the show’s highlights — and most photographed attractions — was the official Aprilia MotoGP bike of 2024 World Champion Jorge Martin, displayed under a premium spotlight and drawing crowds all week long. To boost engagement, BS Battery ran a social media contest, offering visitors the chance to win two VIP Aprilia passes for the MotoGP Grand Prix of Mugello 2026, creating a wave of online buzz and visibility.
BUSINESS & BRAND CONNECTIONS
Official Aprilia MotoGP bike of 2024 World Champion Jorge Martin, displayed under a premium spotlight and drawing crowds all week long.
Beyond the show floor, BS Battery team strengthened its global network through a partners’ event reception that gathered over 100 guests with key distributors, OEM, and OES partners.
Partners’ event reception that gathered over 100 guests with key distributors, OEM, and OES partners
With its unique blend of innovation, racing passion, and hospitality, BS BATTERY once again confirmed its leading position as a global player driving power, performance, and partnership in the motorcycle world.
With product innovation, strong team, racing credibility and impactful brand engagement, the french company leaves EICMA 2025 stronger than ever, well-positioned to accelerate its global growth and continue powering the passion of riders worldwide.
BS BATTERY team – keeps growing year after year and ready for 2026!
For more information, visit https://bs-battery.com/ or contact contact@bs-battery.com
