Set up of BS BATTERY International company with the arrival of Alain’s son Benjamin SEBBAN focused on driving worldwide growth.

Introduction of BS Smart Charger product line, redefining the approach to battery global service.

Introduction of the SLA (Sealed Lead Acid) battery range, a breakthrough in user experience with its “Ready-to-Use” features.

Introduction of SLA MAX battery range, designed to deliver maximum performance for big engine bikes.

Beginning of robust partnerships with OEMs (Original Equipment Manufacturers).
Set up of BS BATTERY China subsidiary.

Set up of BS BATTERY Japan coordination office.

First fully automated OEM production line to meet vehicle manufacturers requirements.
Official Sponsor of Johann Zarco – MotoGP, marking a first racing involvement.

Official Sponsor Fabio Quartararo – MotoGP (World Champion).
Introduction of Lithium battery for vehicle manufacturers looking for advanced solutions.

Official Sponsor World Superbike GMT94 Yamaha Team.

Set up of BS BATTERY Vietnam production plant and subsidiary.
Official Sponsor of Sherco Racing Team (Enduro, Trial, Rally).

Establishment of BS BATTERY North America subsidiary.
Set up a new European warehouse and office in Arles, France. – Distribike, Arles (South of France)
Official Sponsor of MXGP Kawasaki Bud Racing team.

Set up of BS BATTERY Middle-East and Latin America coordination offices.
Launch of BGZ Series (new SLA MAX generation) and Lithium MAX range exceeding all market actors performance.

Official Sponsor Aprilia – MotoGP.

Official Sponsor Kawasaki Pastorello – Watercraft.

Official Sponsor Moto America.

Official Sponsor Saddlemen.

Official Sponsor TATI Team.