BS Battery at the NVP Product Expo 2025: Strengthening Partnerships in the USA!

January, 2025

“I cannot think of any other product that has such great acceptance for our dealers. Good pricing, nice branding, and excellent product quality.” – US Sales Representative

Louisville, KY — This past weekend, the BS Battery USA team – Frank, Philip and Angèle – was glad to attend the NVP Product Expo 2025, organized by our valued partner in North America, Le Mans Corporation. The event marked the perfect kick-off for a busy year ahead, bringing together industry leaders, sales representatives, and dealers to discuss the latest in motorcycle and powersport solutions.

The weekend began on Friday with a full day of training sessions alongside the sales representatives of Parts Unlimited and Drag Specialties. Split into smaller groups, these intimate discussions created the perfect setting for technical exchanges and direct feedback from the field. The conversations were not only productive but also insightful, highlighting the positive reception of BS Battery products across the network in the United-States.

Key takeaways from the training include:

Strong Dealer Feedback: Sales representatives emphasized the high-quality perception of BS Battery solutions, with one comment noting, “I cannot think of any other product that has such great acceptance for our dealers. Good pricing, nice branding, and excellent product quality.”
In-Store Support: Counter mats and displays featuring two BK20 charger – creating an charging station continue to perform well, helping to communicate product value effectively. Dealers greatly appreciate them.
Expanding Presence: BS Battery is steadily making its mark, gaining traction among dealers and consumers alike, who increasingly recognize and appreciate the products.

This training day set the tone for a successful weekend and was a clear highlight of the event.

On Saturday and Sunday, the team took to the show floor, welcoming sales representatives and their dealers to our booth. These interactions provided opportunities to deepen relationships, demonstrate product features, and discuss tailored battery solutions for each. The NVP Product Expo remains a cornerstone event in North America, offering a platform to engage with our loyal partners and exchange ideas about the motorcycle industry.

One poignant moment of the weekend was the announcement by Mike Collins, President of Le Mans Corporation, of his upcoming retirement. Known for his decades of leadership and dedication to the motorcycle industry, Mike has played an instrumental role in fostering strong partnerships and driving innovation. It was an honor to share this milestone with him, and we wish him all the best in his well-deserved retirement.

As we wrap up a successful start to 2025, we’re already gearing up for the next big event. The BS Battery USA team is heading to Las Vegas next week for the AIMExpo, running from February 5-7.

We thank our partners for their ongoing partnership and support.

See you in Las Vegas!